Tag Archives: locate

A Brilliant Liberty Mutual Insurance Television Commercial!

FINALLY. A television commercial that made me want to watch it again: WHAT THIS COMMERCIAL DOES CORRECTLY AND EFFECTIVELY The visual metaphor of “peeling away” the old car to a new car Explains the benefits of having the option of … Continue reading

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How To Effectively Use Social Media In Radio, TV, and Print Advertising – Part 2

In Part One of this series, I highlighted the biggest mistake businesses make when trying to gather “Likes” on Facebook, or “Follows” on Twitter by simply mentioning social media in traditional advertising. THE ISSUE Your business doesn’t have enough online … Continue reading

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How To Effectively Use Social Media In Radio, TV, and Print Advertising – Part 1

The two most powerful displays of Branding in Social Media: Facebook’s “Like” button, and the “Follow” button on Twitter. More and more traditional advertising is trying to incorporate Social Media into (or an addendum to) the message. This is a … Continue reading

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How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective. Here is that audio again: If I were spending the money for the airtime, here is the commercial I would have … Continue reading

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(Probably) The Worst Shoe Store Radio Commercial You’ll Hear Today – Part 1 Of 2

(I say “probably” because I’m sure there are worse shoe store commercials I haven’t heard yet.) Enough teasing…lets unleash this advertising gem: POP QUIZ: Who was the woman being interviewed? What magazine is she representing? What is her professional title … Continue reading

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If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading

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Free Video Class: “Stop Wasting Money With Ineffective Advertising” Starts August 2nd

I’m giving away thousands of dollars (maybe hundredsof thousands). ** STOP WASTING MONEY With Ineffective Advertising ** ATTENTION Broadcasters, Ad Agencies, Salespersons, and Business Owners: This FREE ADVERTISING CLASS STARTS AUGUST 2nd. The info you’ll get in this free, weekly … Continue reading

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