Tag Archives: louis

[video] Comic Book Nerds Need To Eat, Too – May The 4th, 2013 – Advertising Expert Tim Burt Explains

It’s National Comic Book Day today – check out the crowd at this popular comic book store in St. Louis, Missouri, USA. The comic book store is packed. Unfortunately, the nearby restaurants and dessert stores are missing a golden opportunity … Continue reading

Rate this:

Posted in Advertising, Advice, video | Tagged , , , , , , , , , , | Leave a comment

[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.

Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, video | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

“Dirt Cheap Fun Fun” Commercial Contest (St Louis, MO) – Mistaken Guideline Directive – Advertising Expert Tim Burt Explains

There’s a local chain of tobacco shops here in St. Louis, Missouri called “Dirt Cheap Fun Fun”. In your city they may be called “C-Stores”, “Sin Stores”, etc. They were formerly known as simply “Dirt Cheap”, but through ownership changes, … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, video | Tagged , , , , , , , , , , , , , , , | 1 Comment

TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What People Hear Vs. What Is Actually Said In Commercials – AKA “The Phantom Message”

We’ve all heard commercials where the offer you perceive is not actually the message trying to be communicated. HOW AND WHY THIS HAPPENS It all stems from my first rule of advertising: Every good commercial or advertisement is rooted in … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question

A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“.   I agree with that to a point. But there’s one very important word missing from the first … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment