Tag Archives: media

Should You Begin A Commercial With A Question? Expert Marketer Tim Burt Explains

Should you begin your radio commercial with a question? It’s a topic that has been debated in the advertising world for decades. Recently, I read a thread in a Facebook group about this very topic. The person who opened the … Continue reading

Rate this:

Posted in Advertising, Advice, radio, Television, video | Tagged , , , , , , , , , , , , | 1 Comment

Web Disconnect: The Easiest Way To Confuse Your Target Audience In Advertising – Tim Burt Explains

Visit Our Website…Please. How many commercials do you see, read, or hear that drive you to a website? More than you can count. If you’re a business owner, consider this a brief, yet effective checklist for integrating a website into … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, radio, Television, Uncategorized | Tagged , , , , , , , , , | Leave a comment

[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.

Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, video | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

[video] “Purina Dog Chow” Commercial 2012 – Critiqued By Advertising Expert Tim Burt – Part 2 Of 2 Dog Food Commercial Series

In the first half of this special two-part series on dog food television advertisements, loyal reader William T. wanted me to critique a commercial for Beneful which you can see here. William also requested that I review this spot for … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, Television, video | Tagged , , , , , , , , , , | 1 Comment

Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, video | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

[video] The Commercial That’s 200% Too Long – Korean Air – Advertising Expert Tim Burt Critiques

I’m not quite sure how this Korean Air commercial is intended to be used, but please watch this first: The airtime required to air an almost three-minute advertisement on traditional television would be outrageously expensive. Therefore, I’m not certain that … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, video | Tagged , , , , , , , , , , , , , | 1 Comment

[video] Dumbest Commercial Of 2012 Finalist: TireRack.com “The Talk” – Advertising Expert Tim Burt Critiques

First, please watch the commercial of our nominee: So let me get this straight…the dad finishes reading “The Birds And The Bees” to the son. The son then claims to have a question. We presume about said book. The son … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, video | Tagged , , , , , , , , , , , , , , | 1 Comment