Tag Archives: NCAA

Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, radio, video | Tagged , , , , , , , , , , , , , | Leave a comment