Tag Archives: online

Closing Online Ads Lack Consistency – Advertising Expert Tim Burt Explains

If you play the free version of Words With Friends (or other ad-supported games), you’re subjected to periodic advertising. Like most consumers, I want these ads to go away as quickly as possible. After all, unless the ad is speaking … Continue reading

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Web Disconnect: The Easiest Way To Confuse Your Target Audience In Advertising – Tim Burt Explains

Visit Our Website…Please. How many commercials do you see, read, or hear that drive you to a website? More than you can count. If you’re a business owner, consider this a brief, yet effective checklist for integrating a website into … Continue reading

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Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

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