Tag Archives: performance

Restaurant Commercial Advertising Mistakes To Avoid – Longhorn Steakhouse Advertisement

There are two 15-second commercials here, but watch the first half for Longhorn Steakhouse: I’m guessing here…but I’d be willing to bet if you’re going to Longhorn Steakhouse, you’re going there for steak. Not chicken. Don’t get me wrong, the … Continue reading

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question

A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“.   I agree with that to a point. But there’s one very important word missing from the first … Continue reading

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