Tag Archives: print

Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

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When Corporate Sponsorships Go Bad – [NSFW] Nixa, MO “Sucker Days” – Tim Burt Explains

Corporate sponsorships are necessary these days for almost any major (or minor) event. This headline is…well… http://www.timburt.net http://www.timburtmedia.com

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Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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