Tag Archives: print

Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

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When Corporate Sponsorships Go Bad – [NSFW] Nixa, MO “Sucker Days” – Tim Burt Explains

Corporate sponsorships are necessary these days for almost any major (or minor) event. This headline is…well… http://www.timburt.net http://www.timburtmedia.com

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Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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Congratulating The Copywriter Who Wrote…

…the ad I saw in SkyMall magazine on a flight yesterday. It was for a piece of luggage with wheels and a handle. Strolling luggage? Whatever you call it, virtually all of us own a piece or three. I’m also … Continue reading

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A Classic Commercial Fail: See Our Ad In This Magazine! But WHY?

How many radio or television advertisements have you heard asking you to “see our ad in (magazine title) magazine”? Was your curiosity tripped enough to actually buy said publication to see what the great mystery payoff was? Me neither. THE … Continue reading

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