Tag Archives: public

[video] Advertising Basics From Tim Burt – Speech Excerpts From Principia College, IL

99% of all advertising is a waste of money. That statement usually raises eyebrows… The following are highlights and teases from a speech I gave a few weeks ago at Principia College, in Elsa, IL to a class of Radio/Broadcasting … Continue reading

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How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective. Here is that audio again: If I were spending the money for the airtime, here is the commercial I would have … Continue reading

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Posted in Advertising, Advice, Commercial, radio, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

What percentage of consumers don’t trust advertisements?

Take a guess: A) 51% B) 68% C) 84% D) 91% No matter what you pick, did you notice all of the choices are over half? That’s a lot of people to start winning their belief and trust back – … Continue reading

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