Tag Archives: radio

How The Radio Industry Could Benefit From Bitcoin, Cryptocurrency, And The Blockchain.

Will the radio industry learn from their past (and present) mistakes with the internet when it comes to the blockchain and cryptocurrency? Continue reading

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What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains

Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading

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Should You Begin A Commercial With A Question? Expert Marketer Tim Burt Explains

Should you begin your radio commercial with a question? It’s a topic that has been debated in the advertising world for decades. Recently, I read a thread in a Facebook group about this very topic. The person who opened the … Continue reading

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[pro tip] How To Sell In A Radio Commercial Via Storytelling – Expert Marketer Tim Burt Explains

First, listen to the commercial: (note: if you’re not able to view the player on your device, click here to play it on the webpage) Notice how easily you were invited into the picture? This is a one-minute commercial that … Continue reading

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How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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