Tag Archives: Review

Super Bowl Ads: The Facts – Tim Burt Explains

Which Super Bowl 50 Commercials Have The Best Chance Of Success? Tim Burt Will Tell You Live During The Game. Continue reading

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“Jamie Casino” Super Bowl 48 Commercial Critique – Marketing Expert Tim Burt Reviews

“The choice of a lawyer is an important one, and should not be based solely upon advertisements.” That’s the disclaimer I’ve had to read countless times while doing radio and television commercials for legal firms though the years. But you … Continue reading

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Super Bowl 48 (2014) Commercials – Instant Critique And Analysis from Tim Burt

On February 2, 2014, the Super Bowl will be held in New Jersey. The 70,000+ people in attendance will see the game in person, but miss the commercials (a “sport” unto itself). Sadly, the ads have become a competition amongst … Continue reading

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[audio] [video] 1-877-Kars-For-Kids Commercial Critique – Advertising Marketing Expert Tim Burt Reviews

Loyal reader Brennan writes: “This spot was recently played in a somewhat regular rotation at (radio station he works at), and after hearing it multiple times a day I was interested to see what you thought of it.  You may … Continue reading

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[video] Sears – “The Beach” Commercial Review by Advertising Expert Tim Burt

A loyal reader kindly asked me if I’d review the following commercial for Sears: This Receives an “A+”… In the area of “unexpectedness“, in two places. First, the setup reminded me of a commercial for Abercrombie, Old Navy, some perfume, … Continue reading

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FarmersOnly.com Commercial Critique – Advertising Expert Tim Burt Reviews

(note: I had no idea until I saw the upload date on YouTube that this commercial is six years old) First, please watch this commercial for FarmersOnly.com http://www.youtube.com/watch?v=iHsuFVkcp1Q What This Commercial Does Very Well It identifies their target audience clearly, … Continue reading

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Super Bowl XLVI Commercial Preview – Chevrolet Camaro – Tim Burt Reviews

http://www.youtube.com/watch?v=LHNgyZMqlYc&lc=bwTAMHcNa13aGer5vWg31zTEqR8-9LkLI1-4LFoYD-k&feature=inbox

After watching and reviewing this upcoming Super Bowl ad for Chevrolet, it appears I’m quickly becoming one of the most hated commercial critics online.

As I noted in the comments below the video on YouTube, this commercial doesn’t work for me on a couple of levels.

Primarily, it sends mixed messages.

First, it says to me unless you’re a guy who just graduated college, this car isn’t for you.

Then, the final shot where the “elderly neighbor” drives off in the Camaro is conflicting and confusing.

If your target audience IS the recent college dude, then you’ve hit the bulls-eye.

Conversely, if your target audience is the senior-citizen neighbor, you nailed it again.

But I’m guessing that Chevrolet is looking for a wider base than either a 22-year old, or someone who is on their way to the Early Bird Special.

The major difference between this commercial and last year’s outstanding Volkswagen ad with the Darth Vader kid is: charm.

The VW commercial had innocence and imagination. This is boisterous, loud, and boastful (which is what you’re going for when you drive a yellow Camaro, I suppose).

Yes, the acting is very good. It’s well shot and directed (mostly).

My one main sticking point with the direction: had the refrigerator been more prominently displayed in front of the car, it would have more impact.

As for the car itself: what makes this Camaro different from prior year models? We never know. Unless you’re in the market for one, you won’t know. Or care.

Some of the comments directed towards my remarks on YouTube imply that I’m just supposed to “enjoy” the ad.

Since when are commercials supposed to “entertain” and not make the client money?

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