Tag Archives: saint

[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.

Posted on October 28, 2012 by

Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading →

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“Dirt Cheap Fun Fun” Commercial Contest (St Louis, MO) – Mistaken Guideline Directive – Advertising Expert Tim Burt Explains

Posted on July 14, 2012 by

There’s a local chain of tobacco shops here in St. Louis, Missouri called “Dirt Cheap Fun Fun”. In your city they may be called “C-Stores”, “Sin Stores”, etc. They were formerly known as simply “Dirt Cheap”, but through ownership changes, … Continue reading →

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

Posted on September 19, 2011 by

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading →

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A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Posted on September 8, 2011 by

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading →

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What People Hear Vs. What Is Actually Said In Commercials – AKA “The Phantom Message”

Posted on August 30, 2011 by

We’ve all heard commercials where the offer you perceive is not actually the message trying to be communicated. HOW AND WHY THIS HAPPENS It all stems from my first rule of advertising: Every good commercial or advertisement is rooted in … Continue reading →

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Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question

Posted on August 15, 2011 by

A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“.   I agree with that to a point. But there’s one very important word missing from the first … Continue reading →

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Recipe Ingredient #9 To Make A Bad Radio Or Television Commercial: Script By Committee

Posted on August 11, 2011 by

What happens when too many people offer opinions into a script? (note: This is most common with commercials in the medical field.) MYTH All decision-making employees should have an opinion on what the commercial should “say”…which leads to… Trying to cram … Continue reading →

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