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Tag Archives: saint
[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.
Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading
“Dirt Cheap Fun Fun” Commercial Contest (St Louis, MO) – Mistaken Guideline Directive – Advertising Expert Tim Burt Explains
There’s a local chain of tobacco shops here in St. Louis, Missouri called “Dirt Cheap Fun Fun”. In your city they may be called “C-Stores”, “Sin Stores”, etc. They were formerly known as simply “Dirt Cheap”, but through ownership changes, … Continue reading
Posted in Advertising, Advice, Commercial, video
Tagged advertising, be, burt, Cheap, Commercial, director, Dirt, Fun, louis, marketing, saint, St. STL, television, the, tim, tim burt
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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques
When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio, video
Tagged AAAAAA, ad, advertisement, advertising, agency, Air, audience, auto, broadcasting, burt, Business, campaign, change, Commercial, copywriting, create, effective, Ex, expert, Fed Ex, FedEx, free, guide, help, how to, Internet, live, louis, marketing, media, online, performance, production, radio, saint, St louis, St., STL, television, tim, tim burt, tim burt media, tips, tv, writing
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Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question
A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“. I agree with that to a point. But there’s one very important word missing from the first … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio
Tagged ad, advertisement, advertising, agency, Air, burt, Business, campaign, Commercial, copywriting, create, doctor, Dr, effective, expert, free, guide, help, hospital, hospital commercial, how to, louis, marketing, media, medical, online, performance, production, radio, saint, St louis, St., STL, Successful, television, tim, tim burt, tim burt media, tips, writing
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Recipe Ingredient #9 To Make A Bad Radio Or Television Commercial: Script By Committee
What happens when too many people offer opinions into a script? (note: This is most common with commercials in the medical field.) MYTH All decision-making employees should have an opinion on what the commercial should “say”…which leads to… Trying to cram … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio
Tagged ad, advertisement, advertising, agency, Air, burt, Business, campaign, Commercial, copywriting, create, doctor, Dr, effective, expert, free, guide, help, hospital, hospital commercial, how to, louis, marketing, media, medical, online, performance, production, radio, saint, St louis, St., STL, Successful, television, tim, tim burt, tim burt media, tips, writing
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