Tag Archives: Script

How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains

Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading

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[video] Can You Really Sell Something In 5 Seconds? Advertising Expert Tim Burt Explains

You’d be surprised at how much you can get across in just 5 seconds.

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The Advertising Script Is An Obsolete Construct – Part 1 – Advertising Expert Tim Burt Explains

An open letter to the global advertising community at large: It’s Our Fault Most Advertising Sucks After 20+ years in commercial radio, with my hand personally involved in well over 10,000 (probably closer to 20,000) commercials (radio/television/direct mail/online), I have … Continue reading

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