Tag Archives: spot

[audio] Radio Ink Magazine’s Ed Ryan Interviewed Me Recently

Ed Ryan from Radio Ink interviews me on this podcast available here: http://www.radioink.com/Article.asp?id=2683689&spid=24698 What’s the fastest way to write an effective script? I reveal one of my most profitable secrets on this interview. Plus, my history, and some other tips … Continue reading

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VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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Recipe Ingredient #3 To Make A Bad Radio Or Television Commercial: Cliches.

Cliches are found in commercials when the copywriter/salesperson/business owner/ad agency comes at the core of the advertisement message from the wrong angle. PHRASES THAT SUCK “For all your _____ needs.” “There’s never been a better time than now!” “It’s the … Continue reading

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Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading

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