Tag Archives: spot

Recipe Ingredient #3 To Make A Bad Radio Or Television Commercial: Cliches.

Posted on July 21, 2011 by timburtmedia

Cliches are found in commercials when the copywriter/salesperson/business owner/ad agency comes at the core of the advertisement message from the wrong angle. PHRASES THAT SUCK “For all your _____ needs.” “There’s never been a better time than now!” “It’s the … Continue reading →

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Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Posted on July 18, 2011 by timburtmedia

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading →

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Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment