Tag Archives: St.

[video] Comic Book Nerds Need To Eat, Too – May The 4th, 2013 – Advertising Expert Tim Burt Explains

It’s National Comic Book Day today – check out the crowd at this popular comic book store in St. Louis, Missouri, USA. The comic book store is packed. Unfortunately, the nearby restaurants and dessert stores are missing a golden opportunity … Continue reading

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[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.

Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading

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Babes ‘N Donuts – Scion IQ Commercial Review – Advertising Expert Tim Burt Critiques

What do car tricks and pastry have in common? Donuts. Isn’t that clever. Here’s the latest “banned” auto commercial due to…well… After watching this “ad” (because its run time is approximately 37 seconds, it wouldn’t be for broadcast television), here … Continue reading

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading

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What People Hear Vs. What Is Actually Said In Commercials – AKA “The Phantom Message”

We’ve all heard commercials where the offer you perceive is not actually the message trying to be communicated. HOW AND WHY THIS HAPPENS It all stems from my first rule of advertising: Every good commercial or advertisement is rooted in … Continue reading

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Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question

A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“.   I agree with that to a point. But there’s one very important word missing from the first … Continue reading

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