Tag Archives: Super

“Jamie Casino” Super Bowl 48 Commercial Critique – Marketing Expert Tim Burt Reviews

“The choice of a lawyer is an important one, and should not be based solely upon advertisements.” That’s the disclaimer I’ve had to read countless times while doing radio and television commercials for legal firms though the years. But you … Continue reading

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Super Bowl 48 (2014) Commercials – Instant Critique And Analysis from Tim Burt

On February 2, 2014, the Super Bowl will be held in New Jersey. The 70,000+ people in attendance will see the game in person, but miss the commercials (a “sport” unto itself). Sadly, the ads have become a competition amongst … Continue reading

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VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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Super Bowl XLVI Commercial Preview – Audi S7 – Tim Burt Reviews

First, the commercial: FINALLY…a car ad that makes the VEHICLE the star. It’s also an unwitting antagonist because of its headlights. The best lines: “Daylight, now in a headlight. Audi LED headlights”. What makes this commercial so good? In my … Continue reading

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Super Bowl XLVI Commercial Preview – Chevrolet Camaro – Tim Burt Reviews

http://www.youtube.com/watch?v=LHNgyZMqlYc&lc=bwTAMHcNa13aGer5vWg31zTEqR8-9LkLI1-4LFoYD-k&feature=inbox

After watching and reviewing this upcoming Super Bowl ad for Chevrolet, it appears I’m quickly becoming one of the most hated commercial critics online.

As I noted in the comments below the video on YouTube, this commercial doesn’t work for me on a couple of levels.

Primarily, it sends mixed messages.

First, it says to me unless you’re a guy who just graduated college, this car isn’t for you.

Then, the final shot where the “elderly neighbor” drives off in the Camaro is conflicting and confusing.

If your target audience IS the recent college dude, then you’ve hit the bulls-eye.

Conversely, if your target audience is the senior-citizen neighbor, you nailed it again.

But I’m guessing that Chevrolet is looking for a wider base than either a 22-year old, or someone who is on their way to the Early Bird Special.

The major difference between this commercial and last year’s outstanding Volkswagen ad with the Darth Vader kid is: charm.

The VW commercial had innocence and imagination. This is boisterous, loud, and boastful (which is what you’re going for when you drive a yellow Camaro, I suppose).

Yes, the acting is very good. It’s well shot and directed (mostly).

My one main sticking point with the direction: had the refrigerator been more prominently displayed in front of the car, it would have more impact.

As for the car itself: what makes this Camaro different from prior year models? We never know. Unless you’re in the market for one, you won’t know. Or care.

Some of the comments directed towards my remarks on YouTube imply that I’m just supposed to “enjoy” the ad.

Since when are commercials supposed to “entertain” and not make the client money?

http://www.timburt.net
http://www.timburtmedia.com

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Super Bowl 2012 XLVI Commercials: When Everyone Becomes A Critic

While 60,000+ people will be in Indianapolis watching the Super Bowl in person, the one thing they won’t see are the commercials. This year, a record price of $4 million was spent for one thirty-second ad. After leaving the one … Continue reading

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