Tag Archives: television

[video] 9/11 + Mattress Store Commercial = PR Disaster. Tim Burt Explains

Can Miracle Mattress recover from their misguided September 11th-themed commercial? Tim Burt appeals directly to the company owner. Continue reading

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The Best (And Quietest) Commercial You’ll See Today – SecretEscapes.com – Tim Burt Critiques

This SecretEscapes.com commercial is tremendously effective – on a number of levels. Advertising advocate Tim Burt reviews here. Continue reading

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Finalists: The 3 Dumbest Christmas Car Commercials, 2014 – Tim Burt Reviews

Every Christmas season, without fail, there will be one auto manufacturer with a stupid advertising campaign, or at least one dumb commercial. This year, we have THREE. Finalist #1: Honda Are you selling toys or cars?   Let me guess…the … Continue reading

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What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains

Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading

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This Car Commercial Is A Slick Waste Of Money. Expert Marketer Tim Burt Reviews

(No script? No problem! Learn how I create ultra-effective advertising without a script on a free webinar April 8th. Click here to register.) “Advertising solves problems. You’re selling results.” Keep that in mind as you watch this car commercial from … Continue reading

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