Tag Archives: television

Should You Begin A Commercial With A Question? Expert Marketer Tim Burt Explains

Should you begin your radio commercial with a question? It’s a topic that has been debated in the advertising world for decades. Recently, I read a thread in a Facebook group about this very topic. The person who opened the … Continue reading

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How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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[video] Can You Really Sell Something In 5 Seconds? Advertising Expert Tim Burt Explains

You’d be surprised at how much you can get across in just 5 seconds.

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Web Disconnect: The Easiest Way To Confuse Your Target Audience In Advertising – Tim Burt Explains

Visit Our Website…Please. How many commercials do you see, read, or hear that drive you to a website? More than you can count. If you’re a business owner, consider this a brief, yet effective checklist for integrating a website into … Continue reading

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[video] Dodge Dart Auto Registry Commercial – Advertising Expert Tim Burt Reviews

First, the commercial. http://youtu.be/BCfxOWLuNwU Finally, an auto commercial that offers something truly different. A different way to buy a car. Notice how they didn’t mention anything about the car itself, but how Dodge is changing the way autos are purchased. … Continue reading

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Commercial FAIL – FreeCreditScore.com Bear – Advertising Expert Tim Burt Critiques

First, the video: The Good News The first 13 seconds of this commercial actually gives you an additional reason to use FreeCreditScore.com. The “Sliders”. The wife’s reaction to the positive and negative effects of using the sliders reinforces what  the audience … Continue reading

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[video] “Beneful” Commercial 2012 – Critiqued By Advertising Expert Tim Burt – Part 1 Of 2 Dog Food Commercial Series

Loyal reader William T. (from parts unknown) writes: “I would love for you to review one or both of these commercials for dog food on your blog. I think they are simply awful, but would enjoy hearing your thoughts.” Thanks … Continue reading

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