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[video] Dumbest Commercial Of 2012 Finalist: TireRack.com “The Talk” – Advertising Expert Tim Burt Critiques

First, please watch the commercial of our nominee: So let me get this straight…the dad finishes reading “The Birds And The Bees” to the son. The son then claims to have a question. We presume about said book. The son … Continue reading

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“Dirt Cheap Fun Fun” Commercial Contest (St Louis, MO) – Mistaken Guideline Directive – Advertising Expert Tim Burt Explains

There’s a local chain of tobacco shops here in St. Louis, Missouri called “Dirt Cheap Fun Fun”. In your city they may be called “C-Stores”, “Sin Stores”, etc. They were formerly known as simply “Dirt Cheap”, but through ownership changes, … Continue reading

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See You On The Radio: Passing “The Stare Test” – Radio Commercial Expert Tim Burt Explains

Most people are actively doing something else when they listen to the radio: driving, sitting at a desk working, cleaning the house, etc. The radio is simply passive noise to fill a void with music. Sometimes talk. My guess is … Continue reading

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