Tag Archives: tim burt

How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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[audio] Radio Ink Magazine’s Ed Ryan Interviewed Me Recently

Ed Ryan from Radio Ink interviews me on this podcast available here: http://www.radioink.com/Article.asp?id=2683689&spid=24698 What’s the fastest way to write an effective script? I reveal one of my most profitable secrets on this interview. Plus, my history, and some other tips … Continue reading

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[video] Using Insults To Drive Away Non-Customers. Marketing Expert Tim Burt Explains

First, the commercial: Let’s Clarify Something This advertisement for Dos Equis beer is part of their “most interesting man” campaign. The most powerful line of this whole campaign (which should be on all of their spots, but isn’t here) is: “I … Continue reading

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[video] Advertising Basics From Tim Burt – Speech Excerpts From Principia College, IL

99% of all advertising is a waste of money. That statement usually raises eyebrows… The following are highlights and teases from a speech I gave a few weeks ago at Principia College, in Elsa, IL to a class of Radio/Broadcasting … Continue reading

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[audio] [video] 1-877-Kars-For-Kids Commercial Critique – Advertising Marketing Expert Tim Burt Reviews

Loyal reader Brennan writes: “This spot was recently played in a somewhat regular rotation at (radio station he works at), and after hearing it multiple times a day I was interested to see what you thought of it.  You may … Continue reading

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[video] 2013 Volkswagen Passat – Toss – Commercial Critique by Advertising Expert Tim Burt

First, the commercial: So…It’s Durable? Apparently. In fact, by just watching this commercial, that’s the last thing I would have taken away as a potential “memorable message”. Unfortunately, what makes it durable is never mentioned explicitly. They’re banking on “the power of German … Continue reading

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Commercial FAIL – FreeCreditScore.com Bear – Advertising Expert Tim Burt Critiques

First, the video: The Good News The first 13 seconds of this commercial actually gives you an additional reason to use FreeCreditScore.com. The “Sliders”. The wife’s reaction to the positive and negative effects of using the sliders reinforces what  the audience … Continue reading

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