Tag Archives: tim

[video] 9/11 + Mattress Store Commercial = PR Disaster. Tim Burt Explains

Can Miracle Mattress recover from their misguided September 11th-themed commercial? Tim Burt appeals directly to the company owner. Continue reading

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Super Bowl Ads: The Facts – Tim Burt Explains

Which Super Bowl 50 Commercials Have The Best Chance Of Success? Tim Burt Will Tell You Live During The Game. Continue reading

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The Best (And Quietest) Commercial You’ll See Today – SecretEscapes.com – Tim Burt Critiques

This SecretEscapes.com commercial is tremendously effective – on a number of levels. Advertising advocate Tim Burt reviews here. Continue reading

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Finalist – Best Commercial of 2015: Kyocera DuraForce Phones – Tim Burt Reviews

First, the commercial: RULE #1: ADVERTISING SOLVES PROBLEMS As the owner of a Samsung Galaxy Note 4, I’ve invested in a (somewhat) sturdy case, and a tempered glass screen protector. The last thing I want is to drop it, and … Continue reading

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Advertise Like A Boss: Send A Simple Signal – Tim Burt Explains

Relentlessly repeating the same message in your advertising – regardless of where you advertise – is absolutely critical to making the cash registers ring. This takes years…not weeks. The Best Slogans Are Rarely Changed Here in the U. S., I could ask … Continue reading

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[video] Advertising Myth Busted: Getting Attention – Tim Burt Explains

In this short video, I bust one of the biggest myths in advertising: “getting” the audience’s attention. Here, I use two real-world commercials to demonstrate that advertising is not just about getting the attention of the audience…it goes much deeper … Continue reading

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Finalist: Best Black Friday Commercial of 2014 – Old Navy – Tim Burt Critiques

In my previous post, I gave my opinion as to whether stores should be open on Thanksgiving (before Black Friday). The short answer is yes – if – the stores give you a reason to be there. This ad has the best … Continue reading

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