Tag Archives: tip

[video] Advertising Myth Busted: Getting Attention – Tim Burt Explains

In this short video, I bust one of the biggest myths in advertising: “getting” the audience’s attention. Here, I use two real-world commercials to demonstrate that advertising is not just about getting the attention of the audience…it goes much deeper … Continue reading

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[video] Can You Really Sell Something In 5 Seconds? Advertising Expert Tim Burt Explains

You’d be surprised at how much you can get across in just 5 seconds.

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Web Disconnect: The Easiest Way To Confuse Your Target Audience In Advertising – Tim Burt Explains

Visit Our Website…Please. How many commercials do you see, read, or hear that drive you to a website? More than you can count. If you’re a business owner, consider this a brief, yet effective checklist for integrating a website into … Continue reading

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A Classic Commercial Fail: See Our Ad In This Magazine! But WHY?

How many radio or television advertisements have you heard asking you to “see our ad in (magazine title) magazine”? Was your curiosity tripped enough to actually buy said publication to see what the great mystery payoff was? Me neither. THE … Continue reading

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How The Rebecca Black Song “Friday” Illustrates A Common Problem In Commercial Advertising

If you haven’t seen the internet phenomenon/punching bag known as Rebecca Black’s song “Friday”, please watch this first…you can stop around :45. (UPDATE 6/16/11:  Ms. Black pulled her video off YouTube claiming “Copyright Infringment”…so try this link if you must … Continue reading

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