Tag Archives: tv

[video] 9/11 + Mattress Store Commercial = PR Disaster. Tim Burt Explains

Can Miracle Mattress recover from their misguided September 11th-themed commercial? Tim Burt appeals directly to the company owner. Continue reading

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The Best (And Quietest) Commercial You’ll See Today – SecretEscapes.com – Tim Burt Critiques

This SecretEscapes.com commercial is tremendously effective – on a number of levels. Advertising advocate Tim Burt reviews here. Continue reading

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Finalists: The 3 Dumbest Christmas Car Commercials, 2014 – Tim Burt Reviews

Every Christmas season, without fail, there will be one auto manufacturer with a stupid advertising campaign, or at least one dumb commercial. This year, we have THREE. Finalist #1: Honda Are you selling toys or cars?   Let me guess…the … Continue reading

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[video] Dodge Dart Auto Registry Commercial – Advertising Expert Tim Burt Reviews

First, the commercial. http://youtu.be/BCfxOWLuNwU Finally, an auto commercial that offers something truly different. A different way to buy a car. Notice how they didn’t mention anything about the car itself, but how Dodge is changing the way autos are purchased. … Continue reading

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VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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Commercial FAIL – FreeCreditScore.com Bear – Advertising Expert Tim Burt Critiques

First, the video: The Good News The first 13 seconds of this commercial actually gives you an additional reason to use FreeCreditScore.com. The “Sliders”. The wife’s reaction to the positive and negative effects of using the sliders reinforces what  the audience … Continue reading

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[video] Sears – “The Beach” Commercial Review by Advertising Expert Tim Burt

A loyal reader kindly asked me if I’d review the following commercial for Sears: This Receives an “A+”… In the area of “unexpectedness“, in two places. First, the setup reminded me of a commercial for Abercrombie, Old Navy, some perfume, … Continue reading

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