Tag Archives: tv

FarmersOnly.com Commercial Critique – Advertising Expert Tim Burt Reviews

(note: I had no idea until I saw the upload date on YouTube that this commercial is six years old) First, please watch this commercial for FarmersOnly.com http://www.youtube.com/watch?v=iHsuFVkcp1Q What This Commercial Does Very Well It identifies their target audience clearly, … Continue reading

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Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading

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Fish Sandwich Commercial Battle – McDonald’s vs. Arby’s – Advertising Expert Tim Burt Reviews

First, the commercials in their entirety…in this corner, Arby’s. (Apologies on the audio quality, I had to record this on my iPhone off the television without a direct audio feed) Now, McDonald’s popular ad from 2009: Crunch Time: How Effective … Continue reading

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Super Bowl XLVI Commercial Preview – Chevrolet Camaro – Tim Burt Reviews

http://www.youtube.com/watch?v=LHNgyZMqlYc&lc=bwTAMHcNa13aGer5vWg31zTEqR8-9LkLI1-4LFoYD-k&feature=inbox

After watching and reviewing this upcoming Super Bowl ad for Chevrolet, it appears I’m quickly becoming one of the most hated commercial critics online.

As I noted in the comments below the video on YouTube, this commercial doesn’t work for me on a couple of levels.

Primarily, it sends mixed messages.

First, it says to me unless you’re a guy who just graduated college, this car isn’t for you.

Then, the final shot where the “elderly neighbor” drives off in the Camaro is conflicting and confusing.

If your target audience IS the recent college dude, then you’ve hit the bulls-eye.

Conversely, if your target audience is the senior-citizen neighbor, you nailed it again.

But I’m guessing that Chevrolet is looking for a wider base than either a 22-year old, or someone who is on their way to the Early Bird Special.

The major difference between this commercial and last year’s outstanding Volkswagen ad with the Darth Vader kid is: charm.

The VW commercial had innocence and imagination. This is boisterous, loud, and boastful (which is what you’re going for when you drive a yellow Camaro, I suppose).

Yes, the acting is very good. It’s well shot and directed (mostly).

My one main sticking point with the direction: had the refrigerator been more prominently displayed in front of the car, it would have more impact.

As for the car itself: what makes this Camaro different from prior year models? We never know. Unless you’re in the market for one, you won’t know. Or care.

Some of the comments directed towards my remarks on YouTube imply that I’m just supposed to “enjoy” the ad.

Since when are commercials supposed to “entertain” and not make the client money?

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Restaurant Commercial Advertising Mistakes To Avoid – Longhorn Steakhouse Advertisement

There are two 15-second commercials here, but watch the first half for Longhorn Steakhouse: I’m guessing here…but I’d be willing to bet if you’re going to Longhorn Steakhouse, you’re going there for steak. Not chicken. Don’t get me wrong, the … Continue reading

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Commercial Advertising Mistake To Avoid: “Crutches”

“For all your ____ needs.”</em This is one of the most common mistakes I hear and read in advertising. HOW AND WHY THIS HAPPENS Copywriters who don’t know how to best convey their message rely on advertisements they’ve heard. Then … Continue reading

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