Tag Archives: Video

The Under Armour Ballerina Ad Isn’t As Good As You Think – Expert Marketer Tim Burt Critiques

This advertisement for Under Armour is generating a lot of buzz. Here’s the ad: 13-year old Misty Copeland recites her rejection letter from a “ballet academy.” She’s too old. Misty has the wrong body type. Clearly, she’s very muscular. I’m … Continue reading

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Restaurant Marketing 101 – For Free – Advertising Expert Tim Burt Explains

Advertising without knowing the basics can leave an owner feeling like this: Restaurants are no different. In fact, I believe they have it the hardest of all businesses. In a highly competitive field, how do you make yourself stand out? … Continue reading

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[video] Buy A DSC Wireless Home Security System, Get A Mossburg Shotgun. Seriously.

Here’s a video I wrote and produced for a new client of mine, “Extreme Systems”. They’re preparing to launch this product. First, please watch the video, and I’ll tell afterwards why I jumped at the chance to do a video … Continue reading

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[video] “Purina Dog Chow” Commercial 2012 – Critiqued By Advertising Expert Tim Burt – Part 2 Of 2 Dog Food Commercial Series

In the first half of this special two-part series on dog food television advertisements, loyal reader William T. wanted me to critique a commercial for Beneful which you can see here. William also requested that I review this spot for … Continue reading

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[video] “Beneful” Commercial 2012 – Critiqued By Advertising Expert Tim Burt – Part 1 Of 2 Dog Food Commercial Series

Loyal reader William T. (from parts unknown) writes: “I would love for you to review one or both of these commercials for dog food on your blog. I think they are simply awful, but would enjoy hearing your thoughts.” Thanks … Continue reading

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[video] The Commercial That’s 200% Too Long – Korean Air – Advertising Expert Tim Burt Critiques

I’m not quite sure how this Korean Air commercial is intended to be used, but please watch this first: The airtime required to air an almost three-minute advertisement on traditional television would be outrageously expensive. Therefore, I’m not certain that … Continue reading

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[video] Dumbest Commercial Of 2012 Finalist: TireRack.com “The Talk” – Advertising Expert Tim Burt Critiques

First, please watch the commercial of our nominee: So let me get this straight…the dad finishes reading “The Birds And The Bees” to the son. The son then claims to have a question. We presume about said book. The son … Continue reading

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