Tag Archives: Volkswagen

VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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[video] 2013 Volkswagen Passat – Toss – Commercial Critique by Advertising Expert Tim Burt

First, the commercial: So…It’s Durable? Apparently. In fact, by just watching this commercial, that’s the last thing I would have taken away as a potential “memorable message”. Unfortunately, what makes it durable is never mentioned explicitly. They’re banking on “the power of German … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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