Tag Archives: write

How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains

Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading

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Commercial Advertising Mistake To Avoid: “Crutches”

“For all your ____ needs.”</em This is one of the most common mistakes I hear and read in advertising. HOW AND WHY THIS HAPPENS Copywriters who don’t know how to best convey their message rely on advertisements they’ve heard. Then … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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