Monthly Archives: February 2014

[pro tip] How To Sell In A Radio Commercial Via Storytelling – Expert Marketer Tim Burt Explains

Posted on February 24, 2014 by timburtmedia

First, listen to the commercial: (note: if you’re not able to view the player on your device, click here to play it on the webpage) Notice how easily you were invited into the picture? This is a one-minute commercial that … Continue reading →

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How To Sell In A Radio Commercial With Storytelling – OnStar / Chevy Silverado

Posted on February 22, 2014 by timburtmedia

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[video] Cadillac ELR 2014 Commercial Critique – Expert Marketer Tim Burt Reviews

Posted on February 21, 2014 by timburtmedia

First, the commercial: There’s a lot of buzz surrounding this advertisement for the new Cadillac hybrid ELR. The message in the first 3/4 of the ad speaks to American gusto, which has received a lot of attention from right-wing talk … Continue reading →

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Posted in Advertising, Advice, Commercial, Television, video | Tagged , , , , , , | 1 Comment