Monthly Archives: February 2014

[pro tip] How To Sell In A Radio Commercial Via Storytelling – Expert Marketer Tim Burt Explains

First, listen to the commercial: (note: if you’re not able to view the player on your device, click here to play it on the webpage) Notice how easily you were invited into the picture? This is a one-minute commercial that … Continue reading

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How To Sell In A Radio Commercial With Storytelling – OnStar / Chevy Silverado

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[video] Cadillac ELR 2014 Commercial Critique – Expert Marketer Tim Burt Reviews

First, the commercial: There’s a lot of buzz surrounding this advertisement for the new Cadillac hybrid ELR. The message in the first 3/4 of the ad speaks to American gusto, which has received a lot of attention from right-wing talk … Continue reading

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“Jamie Casino” Super Bowl 48 Commercial Critique – Marketing Expert Tim Burt Reviews

“The choice of a lawyer is an important one, and should not be based solely upon advertisements.” That’s the disclaimer I’ve had to read countless times while doing radio and television commercials for legal firms though the years. But you … Continue reading

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