Tag Archives: dealer

Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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Recipe Ingredient #3 To Make A Bad Radio Or Television Commercial: Cliches.

Cliches are found in commercials when the copywriter/salesperson/business owner/ad agency comes at the core of the advertisement message from the wrong angle. PHRASES THAT SUCK “For all your _____ needs.” “There’s never been a better time than now!” “It’s the … Continue reading

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Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading

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Recipe Ingredient #1 To Make A Bad Radio Or Television Commercial: Ego.

This commercial demonstrates how a business owner’s ego will sabotage any chance of success an advertisement may have. That same owner will then claim that radio and television advertising “doesn’t work”. Ugh. THE FIRST QUESTION YOU SHOULD ASK YOURSELF IS: … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio, Uncategorized, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading

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Posted in Advertising, Advice, Commercial, radio | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment