Tag Archives: free

Commercial FAIL – FreeCreditScore.com Bear – Advertising Expert Tim Burt Critiques

Posted on January 9, 2013 by timburtmedia

First, the video: The Good News The first 13 seconds of this commercial actually gives you an additional reason to use FreeCreditScore.com. The “Sliders”. The wife’s reaction to the positive and negative effects of using the sliders reinforces what  the audience … Continue reading →

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Commercial Advertising Mistake To Avoid: “Crutches”

Posted on September 29, 2011 by timburtmedia

“For all your ____ needs.”</em This is one of the most common mistakes I hear and read in advertising. HOW AND WHY THIS HAPPENS Copywriters who don’t know how to best convey their message rely on advertisements they’ve heard. Then … Continue reading →

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

Posted on September 19, 2011 by timburtmedia

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading →

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Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments