Tag Archives: Business

How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

Posted on January 22, 2013 by timburtmedia

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading →

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

Posted on September 19, 2011 by timburtmedia

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading →

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A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Posted on September 8, 2011 by timburtmedia

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading →

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