Tag Archives: ad

Nike Steps In It and says “Just Screw It.”

Will Nike’s virtue-signaling help or hurt them in the short and long term?  In this video, I detail my explanation as to why I believe this is a huge marketing error.   Advertisements

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly effective … Continue reading

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The Best (And Quietest) Commercial You’ll See Today – SecretEscapes.com – Tim Burt Critiques

This SecretEscapes.com commercial is tremendously effective – on a number of levels. Advertising advocate Tim Burt reviews here. Continue reading

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Finalist – Best Commercial of 2015: Kyocera DuraForce Phones – Tim Burt Reviews

First, the commercial: RULE #1: ADVERTISING SOLVES PROBLEMS As the owner of a Samsung Galaxy Note 4, I’ve invested in a (somewhat) sturdy case, and a tempered glass screen protector. The last thing I want is to drop it, and … Continue reading

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What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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[pro tip] How To Sell In A Radio Commercial Via Storytelling – Expert Marketer Tim Burt Explains

First, listen to the commercial: (note: if you’re not able to view the player on your device, click here to play it on the webpage) Notice how easily you were invited into the picture? This is a one-minute commercial that … Continue reading

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VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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