Category Archives: radio

How The Radio Industry Could Benefit From Bitcoin, Cryptocurrency, And The Blockchain.

Will the radio industry learn from their past (and present) mistakes with the internet when it comes to the blockchain and cryptocurrency? Continue reading

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All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment

Should 9/11 Be Used In Advertising? Tim Burt Explains

Today marks the 15th anniversary of the September 11th, 2001 terrorist attacks. This week, two businesses (1 large, 1 small) decided to reference 9/11 in their advertising. In this short video, I ask whether 9/11 should be used in advertising. … Continue reading

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What Does “Laser Hair Removal Music” Sound Like? – Tim Burt Busts An Advertising Myth

Should you use music in your commercial? Most times, no. Tim Burt explains. Continue reading

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[video] Advertising Myth Busted: Getting Attention – Tim Burt Explains

In this short video, I bust one of the biggest myths in advertising: “getting” the audience’s attention. Here, I use two real-world commercials to demonstrate that advertising is not just about getting the attention of the audience…it goes much deeper … Continue reading

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What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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