Tag Archives: advertise

Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading

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Super Bowl 2012 XLVI Commercials: When Everyone Becomes A Critic

While 60,000+ people will be in Indianapolis watching the Super Bowl in person, the one thing they won’t see are the commercials. This year, a record price of $4 million was spent for one thirty-second ad. After leaving the one … Continue reading

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If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading

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Free Video Class: “Stop Wasting Money With Ineffective Advertising” Starts August 2nd

I’m giving away thousands of dollars (maybe hundredsof thousands). ** STOP WASTING MONEY With Ineffective Advertising ** ATTENTION Broadcasters, Ad Agencies, Salespersons, and Business Owners: This FREE ADVERTISING CLASS STARTS AUGUST 2nd. The info you’ll get in this free, weekly … Continue reading

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Your business is “conveniently located” next to…what, exactly?

It’s one of the oldest cliche’s in the advertising world: “we’re conveniently located…”. Yes, you are. At the corner of Fail and Futility. If you own a business or ad agency, and that phrase is in your commercial(s) in any … Continue reading

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