Tag Archives: advertise

Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

Posted on March 14, 2012 by timburtmedia

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading →

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Super Bowl 2012 XLVI Commercials: When Everyone Becomes A Critic

Posted on January 8, 2012 by timburtmedia

While 60,000+ people will be in Indianapolis watching the Super Bowl in person, the one thing they won’t see are the commercials. This year, a record price of $4 million was spent for one thirty-second ad. After leaving the one … Continue reading →

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If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

Posted on June 23, 2011 by timburtmedia

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading →

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