Category Archives: Television

Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly¬†effective … Continue reading

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All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment