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Category Archives: Television
Alexa? We Have A Problem
The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading
Posted in Advertising, Commercial, Television, video
Tagged 2018, Alexa, Amazon, Commercial, Echo, Super Bowl
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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”
As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly effective … Continue reading
Posted in Advertising, Commercial, Television, video
Tagged 2017, ad, apple, Commercial, galaxy, S8, samsung
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All Effective Advertising Follows This One Formula – Tim Burt Explains
Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading
Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video
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